Be Ready for GS1 Sunrise 2027
with 2D Barcodes
Transition from 1D to GS1 Digital Link–enabled 2D barcodes and turn every product into a single digital entry point for consumer information, operational insights, and future traceability.
A compliant, scalable platform to enable GS1 Sunrise, unlock richer product data, and generate real-time engagement insights—without disrupting existing systems.
The Challenge
Limited Legacy Barcodes
Traditional 1D barcodes only support basic price lookup.
Compliance Pressure
Increasing urgency for GS1 Sunrise 2027 compliance.
Limited Visibility
Zero post-sale visibility into consumer product interaction.
Fragmented Systems
Disconnected tools for recalls, updates, and reporting.
Static Packaging
Physical packaging that cannot evolve digitally.
What is GS1 Sunrise 2027?
A global industry shift moving from traditional 1D barcodes to data-rich 2D barcodes like QR codes and Data Matrix.
- Global shift from 1D to 2D barcodes (QR / Data Matrix)
- One barcode for retail scanners and smartphones
- Encodes GTIN, batch, expiry, and URLs
- Enables smart data capture beyond price lookup
Solution Overview – How It Works
Enable GS1 Digital Link
Map GTINs to dynamic, standards-compliant URLs.
Generate 2D Barcodes
Create GS1-compliant 2D barcodes (QR/Data Matrix) at scale.
Monitor & Engage
Track scans, consumer engagement, and operational metrics via dashboard.
Key Benefits
🏢For Businesses
- Faster inventory tracking and receiving
- Improved recall preparedness
- Traceability readiness for compliance
- Reduced costs through digital updates
- Richer data from a single 2D code
🛍️For Consumers
- Transparent access to ingredients, nutrition, origin, sustainability
- Clear product usage information
- Engagement via guides, promotions, and alerts
Key Features
GS1 Digital Link Enablement
Create industry-compliant Digital Link QR codes that work for both POS scanners and consumer smartphones.
Bulk 2D Barcode Generation
Generate millions of unique, high-resolution QR or Data Matrix codes instantly for large-scale product runs.
Product Data Management
Centralize all your product information, batch details, and expiry data in one secure platform.
Consumer Information Pages
Automatically generate mobile-optimized product landing pages that educate and engage consumers.
Analytics Dashboard
Track scan locations, device types, and consumer engagement trends in real-time.
Data Export & Integrations
Seamlessly export scan data or integrate with your existing ERP and CRM systems via API.
Feature Highlights
Consumer Transparency & Engagement
Provide product information, nutrition, sourcing details, and promotional content directly from the scan.
Operational & Compliance Insights
Understand scan distribution, regional engagement, and recall exposure using dashboard analytics.
GS1-Ready Architecture
Standards-based GS1 Digital Link implementation for long-term scalability.
Road to 2D Barcode Adoption
GS1 Digital Link onboarding
GTIN mapping
2D barcode generation
Custom data configuration (batch, expiry, ingredients, promotions)
Dashboard activation
Bulk QR generation via web portal
Track scans & consumer engagement
Built for Every Industry
Tailored solutions for your specific business needs
FMCG/CPG
Protect high-volume products from counterfeiting while tracking promotional campaign effectiveness across regions
Reduce counterfeit losses + measure geographic reach
Luxury Goods
Assure authenticity of premium products while delivering exclusive brand stories and ownership experiences
Build consumer trust + enhance brand prestige
Pharmaceuticals
Ensure product authenticity and patient safety while tracking distribution patterns
Regulatory compliance + supply chain visibility
Food & Beverage
Verify product freshness and origin while sharing farm-to-table stories and recipes
Consumer transparency + engagement content
Need End-to-End Traceability?
Upgrade to TRAG for supply-chain traceability, regulatory reporting, recall management, and GS1-aligned workflows.
Explore TRAG